Striving For Success

The most commonly neglected area by a small business owner is the appearance of the business. The first thing they focus on is getting the service or product in ready for sale. They open their doors and immediately are looking for customers. The product or service is obviously vital to the business’ success but there are steps needed to be taken in order to give a great impression to  potential customers.

1.Get a website
A website gives the opportunity for potential customers to get an overlook on the business. The website can be simple, but it needs to have enough information and advertisement to excite visitors. For instance, have your logo and pitch up to be remembered. Customer reviews could be posted to show that your business is satisfying. An “about us” section can tell your story of how you began and what you do for your customers. Make sure your contact information is front and center. You would be surprised how many customers come from the impression made on even a small website.

2.Business e-mail address?

Your personal e-mail should be completely separate from the e-mail you use for business. Your company’s e-mail should always be affiliated with your website. A better impression is made when a business’ e-mail ends in “@silverstatefundingservices.com” for example rather than “@ yahoo.com”. It is inexpensive and often free in conjunction with a website layout.

3.Phone System
Having a reliable business phone is an asset. Make sure that your line is an actual “business phone” line. You’ll need to list it with 411 directories and all online resources. How you answer the phone makes a critical impression. “Thank you for calling (business name) how may I assist you?” would be an appropriate way to answer. Treat your customers on the phone, as you would like to be treated while calling a business. Putting them on hold for too long or being directed to the wrong line leaves them aggravated. Make sure to have a system in place to make sure all calls are handled appropriately.

4.Spell check everything
Although you may be able to type 70 words per minute your brain may not work at the same speed. Typos are inevitable but need to be caught. Correct spelling puts off a professional tone when communicating with customers. It is easy to have an automatic spell check set to what you are writing. It may take a few more minutes to create an e-mail but it is worth the impression.

Here’s a surprise:

The 4 steps above will leave a great impression with standing customers. But, most credit vendors (banks, credit unions, leasing companies, etc), also check each of these items before granting credit. In this economy credit lenders are more cautious than ever. They go through many steps to verify that it’s a real company. A real company is dressed for success.

At Silver State Funding Services, we have a track record of producing for our clients. We have experienced Certified Cash Flow Consultants and Trained SBA Consultants on staff to serve you. That’s right! We have real experts in financing in house! None of our competitors can say that.

We are associate members of NAGGL (National Association of Government Guaranteed Lenders) and members of the American Cash Flow Association. Our financing experts have well established working relationships with traditional banks, SBA lenders, private investment firms, venture capital firms, and 50+ alternative financing lenders to fund you.  Let us get you the capital your business is looking for.